DESIGN SYSTEM
Duration
6 weeks Oct 2023 - Nov 2023
My Role
Deconstructing the site, Creating components, Testing, Documenting
Team
Sakshi S (me), Jimin, Kiyo, Nidhi
Hertz is a platform for booking rentals, managing reservations, and accessing services like car sales and loyalty programs
Hertz offers a range of services including vehicle reservations for cars, vans, trucks, as well as specialised collections like electric vehicles (EVs) and luxury cars. Beyond rentals, Hertz.com provides access to additional services like car sales, loyalty programs (e.g., Hertz Gold Plus Rewards), and business solutions for corporate and government clients
Impact on Users
Inconsistent UI leads to confusion and disrupts interactions, thus damaging the brand's reputation and discouraging repeat usage
Impact on Designers
When team members have different design styles and approaches, it can cause confusion and chaos if not properly managed.
Inconsistent UI across pages
How might we establish a unified design system for Hertz to ensure consistency, structure, and scalability across all platforms?
Building Ignition Design System with reusable components, clear guidelines, and consistent branding, ensuring seamless user experiences and efficient collaboration across all Hertz platforms.
Givepact interactions before the study
Figma UI Kit
Design System Documentation
The redesign elevated the interface, creating a seamless and intuitive experience that strengthens the Hertz brand identity.
How this project helped me grow as a designer?
01
Token structure evolves
02
Overcommunicate
Despite strong collaboration, design gaps surfaced during testing, showing that overcommunicating helps catch overlooked details.
