Duration
2 months June 2024 - July 2024
My Role
Conducting Research, Moderating Stakeholder Interviews, Collaborating with Business and PMs
Team
Sakshi S (me), Sarina (Manager)
This summer, I conducted business research for Colgate's pet care brand - Hill's, focusing on the coupons and discounts feature for their Pet Profile Hub. I led stakeholder interviews, competitive analysis, and provided insights to guide the feature’s development.
It is a centralised hub for pet parents to manage their pet's important information effectively
Hill's Pet Profile Hub is a digital platform provided by Hill's Pet Nutrition that allows pet owners to create detailed profiles for their pets, storing important information like medical history, allergies, dietary needs, and other relevant details in one place.
Platform Feature Scope
I played a key role in gathering insights, addressing regional challenges, and working with teams to develop practical solutions tailored to diverse needs.
Strategic Research Analysis
Analyzed data and past initiatives to understand the state of coupons, identifying key logistical and budgeting challenges.
Driving Stakeholder Alignment
Conducted interviews across regions to gather insights, address challenges, and unify stakeholder perspectives. 1
Cross Functional Collaboration
The CIO praised our decision to pause the project due to unforeseen circumstances, highlighting the importance of timely decision-making.
During my internship presentation, the CIO praised our proactive decision to pause the project in response to unexpected challenges, emphasizing the importance of timely decision-making. This reinforced our adaptability and strategic thinking, allowing us to reassess the situation and help us better for future initiatives.
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How this project helped me grow as a designer?
01
Significance of Business Research
02
Project Roadblocks
I learned that despite significant effort, projects can stall due to unforeseen challenges, reinforcing the need for adaptability and patience.