BUSINESS RESEARCH

BUSINESS RESEARCH

Assessing the business feasibility of Coupons & Discounts on Pet Profile Hub

Assessing the business feasibility of Coupons & Discounts on Pet Profile Hub

Duration

2 months June 2024 - July 2024

My Role

Conducting Research, Moderating Stakeholder Interviews, Collaborating with Business and PMs

Team

Sakshi S (me), Sarina (Manager)

SUMMER INTERNSHIP PROJECTT

SUMMER INTERNSHIP PROJECTT

SUMMER INTERNSHIP PROJECTT

This summer, I conducted business research for Colgate's pet care brand - Hill's, focusing on the coupons and discounts feature for their Pet Profile Hub. I led stakeholder interviews, competitive analysis, and provided insights to guide the feature’s development.

PLATFORM OVERVIEW

PLATFORM OVERVIEW

PLATFORM OVERVIEW

It is a centralised hub for pet parents to manage their pet's important information effectively

Hill's Pet Profile Hub is a digital platform provided by Hill's Pet Nutrition that allows pet owners to create detailed profiles for their pets, storing important information like medical history, allergies, dietary needs, and other relevant details in one place.

Platform Feature Scope

MY ROLE

MY ROLE

MY ROLE

I played a key role in gathering insights, addressing regional challenges, and working with teams to develop practical solutions tailored to diverse needs.

Strategic Research Analysis

Analyzed data and past initiatives to understand the state of coupons, identifying key logistical and budgeting challenges.

Driving Stakeholder Alignment

Conducted interviews across regions to gather insights, address challenges, and unify stakeholder perspectives. 1

Cross Functional Collaboration

Partnered with business teams and product managers to resolve logistical concerns, assess feasibility, and craft tailored solutions.

Importance of considering user perspectives when prioritizing changes.qdehudhudhuh

Importance of considering user perspectives when prioritizing changes.qdehudhudhuh

IMPACT

IMPACT

IMPACT

The CIO praised our decision to pause the project due to unforeseen circumstances, highlighting the importance of timely decision-making.

During my internship presentation, the CIO praised our proactive decision to pause the project in response to unexpected challenges, emphasizing the importance of timely decision-making. This reinforced our adaptability and strategic thinking, allowing us to reassess the situation and help us better for future initiatives.

MANAGER'S NOTE

MANAGER'S NOTE

MANAGER'S NOTE

"

I had the pleasure of working with Sakshi as her mentor during a portion of her internship at Colgate-Palmolive. Sakshi was proactive, reliable, and a dedicated member of our team. She showed a strong grasp of UX design fundamentals and demonstrated a willingness to learn and grow throughout her time with us.

During the internship, Sakshi contributed to several key design tasks, including sketching, wireframing, user testing, prototyping, and high-fidelity mockups along with development handoff materials. She was able to work well alongside developers and project managers and to take feedback constructively to improve her work, which was a great asset in a fast-paced environment. When we ran into unexpected business obstacles that caused our work to pivot directions, Sakshi was able to adapt and take it in stride.

Overall, Sakshi was a solid contributor during her time with us, and I’m confident she will continue to improve and make great contributions to any team.

Sarina Katznelson

UX Designer, Colgate-Palmolive

"

I had the pleasure of working with Sakshi as her mentor during a portion of her internship at Colgate-Palmolive. Sakshi was proactive, reliable, and a dedicated member of our team. She showed a strong grasp of UX design fundamentals and demonstrated a willingness to learn and grow throughout her time with us.

During the internship, Sakshi contributed to several key design tasks, including sketching, wireframing, user testing, prototyping, and high-fidelity mockups along with development handoff materials. She was able to work well alongside developers and project managers and to take feedback constructively to improve her work, which was a great asset in a fast-paced environment. When we ran into unexpected business obstacles that caused our work to pivot directions, Sakshi was able to adapt and take it in stride.

Overall, Sakshi was a solid contributor during her time with us, and I’m confident she will continue to improve and make great contributions to any team.

Sarina Katznelson

UX Designer, Colgate-Palmolive

"

I had the pleasure of working with Sakshi as her mentor during a portion of her internship at Colgate-Palmolive. Sakshi was proactive, reliable, and a dedicated member of our team. She showed a strong grasp of UX design fundamentals and demonstrated a willingness to learn and grow throughout her time with us.

During the internship, Sakshi contributed to several key design tasks, including sketching, wireframing, user testing, prototyping, and high-fidelity mockups along with development handoff materials. She was able to work well alongside developers and project managers and to take feedback constructively to improve her work, which was a great asset in a fast-paced environment. When we ran into unexpected business obstacles that caused our work to pivot directions, Sakshi was able to adapt and take it in stride.

Overall, Sakshi was a solid contributor during her time with us, and I’m confident she will continue to improve and make great contributions to any team.

Sarina Katznelson

UX Designer, Colgate-Palmolive

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LEARNINGS & TAKEAWAYS

LEARNINGS & TAKEAWAYS

LEARNINGS & TAKEAWAYS

How this project helped me grow as a designer?

01

Significance of Business Research

This project highlighted the importance of conducting thorough business research in large organizations before moving forward with feature design.

I honed my communication skills through direct client engagement and gained the ability to understand understand and address client needs effectively.

I honed my communication skills through direct client engagement and gained the ability to understand understand and address client needs effectively.

02

Project Roadblocks

I learned that despite significant effort, projects can stall due to unforeseen challenges, reinforcing the need for adaptability and patience.

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